About this Journal Publication ethics Editorial Board Editorial Council Editorial Office For the Authors Contacts
English

News feeds

Journal in Databases

eLIBRARY.RU - ÍÀÓ×ÍÀß ÝËÅÊÒÐÎÍÍÀß ÁÈÁËÈÎÒÅÊÀ

Google Scholar

Google Scholar

Main arrow Archive of previous Issues arrow ¹6 2014 (40) arrow Optimizing interaction with patients of health care facility through development of internet-communication
Optimizing interaction with patients of health care facility through development of internet-communication Print
Wednesday, 25 February 2015

V.V. Orlova
Contacts: Vera Orlova; e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Abstract. Mastery of new information technologies and Internet contributes to new ways of communication, new opportunities for interaction of people, development of social links, creative and social realization of citizens, and new ways of doing business. For any health care facility, the patient should be the focal point.

Customer focus and high standards of services is the prerequisite for a commercial clinic performance. The problem is that the level of communication between medical organizations, between the clinic and patients significantly lags behind currently available new technologies. Many of these opportunities are yet to be used or currently underutilized. The paper focuses on interaction with patients via web site of the health care facility.

The purpose of the study is development of a tool to improve communication with patients of Polyclinic No. 6 in Tomsk through establishing Internet communication.

Methods and data. Data of the territorial body of the Federal State Statistics Service of the Tomsk oblast; analysis of the relevant domestic and foreign sources of information; methods of sociological survey of patients of polyclinic No. 6 in Tomsk, and statistical data processing, interview.

Results. Six healthcare organizations providing high-tech care both to the Russian citizens and foreigners have been selected out of the federal healthcare organizations with web sites. Based on the conducted study and problems identified, the author developed a program aimed at enhancing the polyclinic’s web site.

Assessing key aspects of this program, we can say that the program can facilitate work of receptionists in terms of incoming phone calls and queues at the reception desk. It will also help to save patients’ time, providing necessary information on provision of medicines in a fast and convenient manner without going out of home.

Patients with chronic conditions and their families will be able to find general information, schedules, location, and time of “health schools”.

Taking into account results of the already carried out practical activities, we can say that the stated objectives were successfully met and, therefore, the goal of this work - to improve interaction with patients of polyclinic No. 6 in Tomsk through establishing Internet communication was achieved, recommendations to improve the polyclinic’s web site were developed.

Keywords: Internet communication, web site, health care facility, patient

References

  1. Azimov E.G., Shchukin A.N. Novyy slovar' metodicheskikh terminov i ponyatiy [New dictionary of methodical terms and definitions]. Moscow: IKAR; 2009. (In Russian).
  2. Berdyshev S.N. Iskusstvo oformleniya sayta. Prakticheskoe posobie [The art of site design. Practical guide]. Moscow: Dashkov i Ko; 2010. 100 p (In Russian).
  3. Bogolyubova N.M., Nikolaeva Yu.V. Mezhkul'turnaya kommunikatsiya i mezhkul'turnyy obmen: uchebnoe posobie. [Intercultural communication and intercultural exchange: training manual]. St. Petersburg: Izdatel'stvo «SPbKO», 2009. 416 p. (In Russian).
  4. Bol'shoy entsiklopedicheskiy slovar' [Large encyclopedic dictionary]. St. Petersburg: Astrel', 2008. 1248p. (In Russian).
  5. Vyalkov, A.I., Rayzberg, B.A., Shilenko, Yu.V. Upravlenie i ekonomika zdravookhraneniya: Uchebnoe posobie dlya vuzov. [Health care management and economics: training manual for higher education institutions]. Moscow: GEOTAR–MED; 2002. 328 p. (In Russian).
  6. Jefkinse F. Reklama: uchebnoe posobie dlya vuzov. [Advertising: training manual for higher education institutions]. [Transl. from Eng]. Moscow: Yuniti-Dana; 2008. 543 p. (In Russian).
  7. Dronova L.A., Tumilevich E. N. Issledovanie sistem upravleniya. Chast' II: uchebnoe posobie. [Researches of management systems. Part II: training manual]. Khabarovsk: Khabarovskaya akademiya ekonomiki i prava; 2006. 132 p. (In Russian).
  8. Moris M. Internet kak mass-media. [Internet as mass-media] Marketingovye kommunikatsii 2006; (46): 42-45. (In Russian).
  9. Ob utverzhdenii kontseptsii sozdaniya edinoy gosudarstvennoy informatsionnoy sistemy v sfere zdravookhraneniya: prikaz ot 28.04.2011 g. ¹ 364. [On approval of the concept for unified state information system in health care sector]. [Online]. 2011 [cited 2014 Jun 26]. Available from: http://www.rosminzdrav.ru/documents/7200-prikaz-minzdravsotsrazvitiya-rossii-364-ot-28-aprelya-2011-g. (In Russian).
  10. Romanov A.A. Internet-reklama [Internet advertising]. Moscow: Moskovskiy mezhdunarodnyy institut ekonomiki i prava) 2003. 168 p. [Internet]. 2003 [cited 2014 Jun 26]. Available from: http://www.consultant.ru/document/cons_doc_LAW_129055/ (In Russian).
  11. Tarasenko E.A. Vysshaya shkola ekonomiki [Higher school of economics]. Zdravookhranenie 2011; (7): 22-35 (In Russian).
  12. Ul'yanovskiy A.V. Marketingovye kommunikatsii. 28 instrumentov milleniuma [Marketing communications. 28 instruments of millennium]. Moscow: Eksmo; 2008. 432 p. (In Russian).
  13. Uspenskiy I.V. Internet-marketing. [Internet-marketing]. St. Petersburg: Sankt-Peterburgskiy gosudarstvennyy universitet ekonomiki i finansov; 2003. 234 p. (In Russian).
  14. Ob obyazatel'nom meditsinskom strakhovanii v Rossiyskoy Federatsii: federal'nyy zakon ot 29 noyabrya 2010g. ¹ 326-FZ [On mandatory health insurance in the Russian Federation]. [Online] [cited 2014 Jun 26]. Available from: http://www.rg.ru/2010/12/03/oms-dok.html. (In Russian).
  15. Filatova O.G. Internet kak mass-media. [Internet as mass media]. St. Petersburg: Sankt-Peterburgskiy gosudarstvennyy pedagogicheskiy universitet; 2004. 240 p. (In Russian).
  16. Sharkov F.I. Osnovy teorii kommunikatsii. [The basis of the theory of communication]. Moscow: Dashkov i. Ko; 2009. 592 p. (In Russian).

Views: 20510

Be first to comment this article

Write Comment
  • Please keep the topic of messages relevant to the subject of the article.
  • Personal verbal attacks will be deleted.
  • Please don't use comments to plug your web site. Such material will be removed.
  • Just ensure to *Refresh* your browser for a new security code to be displayed prior to clicking on the 'Send' button.
  • Keep in mind that the above process only applies if you simply entered the wrong security code.
Name:
E-mail
Comment:

Code:* Code

Last Updated ( Tuesday, 10 March 2015 )
< Prev   Next >
home contact search contact search